The fact that load boards are still the preferred platform to match empty truck capacity with available loads affirms their viability. But there is a problem with the current state of the load boards market. Brokers, shippers, and trucking fleets are pissed off. They are tired of getting price gouged by their large load board. They are receiving disappointing service experiences from their large load board. They feel like they are between a rock and a hard place with no choice but to keep buying in and feeding the machine. But you shouldn’t rely on a single load board. And here are three more reasons why.
1. Without competition, there is no progress
Herbert Hoover once said, “Competition is not only the basis of protection to the consumer but is the incentive to progress.” True words and a refresher of business economics. Competition is good for business because it pushes businesses to improve their products, services, and processes. To stay ahead, companies must innovate (or buy) new technologies to enhance customer experiences and address market needs, and to improve operational efficiency. Competition also improves quality and lowers prices. When multiple businesses (load boards) compete for the same customers, they are incentivized to offer better value. Consumers benefit with higher-quality offerings and more competitive pricing.
Making a conscious decision to spread your loads to multiple load boards is a decision to take action to control your business independence by encouraging competition. Competition in the form of competitive rates for your loads from the thousands of trucking companies that only use the smaller tech-savvy load boards. Competition that enables newer, more agile technology to help your business. And market competition to increase the number of load board competitors or options in a market, leveling the playing field.
2. Build your brand, not a monopoly’s
When you concentrate your load postings on a single load board, you inadvertently contribute to strengthening that platform’s market dominance, rather than enhancing your own brand recognition. By contrast, leveraging a load aggregation tool like LoadBoard Network allows your loads to be distributed across a multitude of independent boards. This expansive reach ensures that your company’s name and the quality of your freight are seen by a far wider audience of carriers. Each successful posting and interaction across these diverse platforms help to establish and reinforce your brand’s reputation directly with the trucking community, building your identity and fostering loyalty without ceding control or influence to any single, monopolistic entity.
3. Control your freight strategy and business independence. (Use many load boards)
Limiting choices to a small number of the largest load boards supports the movement of freight void of the agility and ingenuity brought by many new players with new technology. This causes a loss of control of your business independence and destiny.
Brokers and shippers want to control their freight strategy and their business independence. Posting to many load boards gives you market leverage to develop solid relationships with thousands of carriers that favor the smaller boards, building a sustainable future for your business. This diversification shouldn’t drain your day. LoadBoard Network’s Automated Load Posting and TMS Integrations let you reach more boards with a single click—no extra manual work, no endless re-entries.
Tired of Feeling Taken Advantage Of? Discover the Power of LoadBoard Network
LoadBoard Network gives you market leverage by reaching beyond the largest two load boards to support a freight market with more agility and ingenuity, and new players with new technology. Explore how LoadBoard Network can change the game by signing up for a trial today.
LoadBoard Network. Join the Movement. Not the Monopoly. Everyone wins.
